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Why should I spend money on custom communications during a union organizing drive?

If you're involved in a union campaign, you know that representation elections are often decided on emotion, far more than facts. In this kind of situation, companies historically do one of two things: decide it’s a lost cause and don’t act at all, or become reactionary and defensive. Neither approach will help sway those few fencesitters who can make the difference in a campaign. Projections can recommend the most effective format, based on the specific needs of the campaign, but the question isn’t if you can afford to communicate at this point – it’s if you can afford not to?

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